Posted Dec 28

Marketing Officer

VisionFund Micro-Finance Institution S.C.
Addis Ababa, Ethiopia Full Time

Marketing Officer

Job Description

Major Responsibilities:

Marketing strategy

  • Assist the S/business Development & Marketing Manager in planning, initiating and drives deposit account marketing activities in light of portfolio revenue vs. cost;
  • Ensures that the branches attract new businesses by identifying high-quality clients with very good potential value to the business;
  • Recommends appropriate actions to protect/grow the business;
  • Work with the Senior Manager, Business Development & Marketing to develop and implement company’s strategic marketing plan and budget which includes corporate branding products and product delivery, and client service strategies;
  • Monitor compmpetitve actrivities and recommend changes in strategic tactics and plan in order to attain competitive edge;
  • Coordinate the RSE-related public relations activities Saving Moblization
  • Analyse customer segments’ needs, preferences and values;
  • Implement and measure impact of the organizatio’s customer loyalty schemes.
  • Analyse how business units have shared costs and business and analyse & synthesize the organisation’s client retention rates;
  • Ensure that the organisation’s units have appropriate and relevant marketing tools and that the service quality is high by suggesting solutions to problems reported by customers through an effective feedback mechanism.
  • Benchmark the organisation’s performance in terms of new client acquisition, retention, deposit base, lending, pricing and other appropriate key performance measures against the competition, and make recommendations for service and product improvements VisionFund MFI,s senior management team
  • Support and encourage the use of market research based management decisions;Conduct market research
  • Use or develop appropriate analytical models to assess the impact of changes to pricing, promotions and product features;
  • Promote the organisation’s existing and new products, services and delivery channels, using appropriate and relevant media and activities for the organisation’s target clients within approved budget.
  • As new opportunities arise, explore potential markets through research and prepare business cases to justify
  • Develop tools to measure customer satisfaction and standards of customer service; Regulatory and legal requirements.
  • Ensure compliance monitoring is in place, including processes for management of related risks, such as reputation, operational, strategic, etc. in accordance with Company and regulatory standards.

Job Requirements

Ø Qualification, Skill and Experience:

v MA/University Degree in marketing, economics, accounting or business administration; and a minimum 5 year for MA and 8 years of experience for degree in a combination of sales of financial products and services, and credit and deposit operations

· Goal-oriented, ready to take the initiative and to be creative in order to reach objectives

· Enthusiastic about achieving goals, able to motivate individuals at all levels of the organization

· Capability and willingness to take responsibility to persevere to overcome challenges

· Unquestioned integrity and a highly developed sense of rectitude

· Proficient in Microsoft Office applications

· Extensive experience in marketing and market research methods

· Good knowledge of financial services, especially to the under-banked, and preferably in Ethiopia

· Experience of providing banking services and/or marketing in rural areas

· Very good communication skills, both written and oral

· Ability to speak more than one Ethiopian language is advantageous

Ø Terms of employment: Permanent

Ø Salary: Negotiable and attractive benefit packages.

How to Apply

  • Closing Date: 10 (Ten) calendar days from the first date of announcement on Ethiojobs

Women applicants are highly encouraged to apply

  • How to Apply

Candidates who fulfil the requirements can submit in person or send their application, curriculum vitae, names and addresses of up to three references and non-returnable copies of credentials to: -

Head Office located near Gerji Mebrat Hail square

VisionFund MFI (S.C.)

P.O. BOX 31478, Addis Ababa Or Online on ethiojobs.


Note: - Only short listed candidates will be contacted for subsequent assessment

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